One of the modern digital environment’s key features is being multi-channel. Establishing an effective presence in those channels which provide contact with potential customers becomes a vital business challenge.
Mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. Almost every adult in the world has a smartphone and this market continues to grow. That is quite a weighty argument as to why you should focus on mobile technology.
Are you still thinking about whether to create a mobile app? In this article I decided to share a list of important benefits that a mobile app can provide for your business.
1. Sales growth
This is a new channel through which you can increase the company’s profits. It can be quite a significant increase depending on how large the audience is.
With promotion, discount and bonus push notifications, you can motivate customers to purchase from you. You can directly contact all the users who have installed your app. For example, a company can send a special offer to customers who are in close proximity to their store or office with the help of geolocation technologies offline.
2. Audience building
You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet.
Each new user who installs your mobile app enters your information space. Therefore, it is worth using various methods to increase the number of installations; for instance, you can offer bonuses and discounts in return.
The combination of “site + mobile app” yields a double dividend for the enterprise. The company’s Internet resource attracts customers’ attention thanks to search engines, and when a visitor enters the smartphone program via the site, the company turns to more targeted work with him.
3. Marketing and communication channels
Mobile apps can be successfully used to attract attention to the brand through various marketing campaigns. In such a way, you expand the potential audience of customers and develop trusting relationships with them.
The fact is: launching your own app is an advertising step anyway, as it allows you to use other marketing tools. For example, you can publish news on relevant resources or send out press releases.
Especially valuable in this context is the possibility of receiving feedback from users. For instance, you can run polls, conduct surveys, enable users to report errors, and so on.
4. Business processes optimization
You can create an app for the employees’ interactions within the team, as well as monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example. Mobile apps can be effectively used for organization and automation of multiple business tasks.
Creating products targeted solely for use within the company itself is quite a common practice. In this way, for example, you can ensure uninterrupted interaction between employees, regardless of their current locations.
5. Competitive advantage
Not all companies take full advantage of the potential of their own sites, let alone their mobile apps. Some companies do not even have them, because for some reason they consider them unnecessary! Competition in this area is still low, and this should definitely be taken advantage of.
If you manage to be among the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. In today’s highly competitive world, it is necessary to take as many opportunities as you can to educate about the brand and increase its recognition.