Before we delve into why UX design is important for your business, let’s take a second to clarify what it actually is.
Essentially, UX designers take a holistic approach to creating a new product or service, focusing on the way they’re used rather than just how they look. It designs the user experience from beginning to end, and encompasses all customer touch points in between.
Why is the UX important for your business?
The UX connects your users with your products, fulfilling your users’ needs and fulfilling your goals. The UX helps you create a product or service that is useful, comprehensive, and gratifying.
Doing so will increase audience engagement, conversions, and revenue. Great UX design is important; it’s what makes market leaders. Just think about your experience with Google, Amazon, and Apple products.
Apple wasn’t the first to invent the smartphone, just as Amazon wasn’t the first e-commerce retailer. What they did was change the way we interact with these products, making them easy to use.
Such first-rate companies invest millions of dollars in the UX of their products, contributing to sales and revenue growth.
Benefit 1 Costs down the line
Investing in UX design upfront can significantly reduce costs down the line With any new project your business takes on there is always a certain amount of risk. But because UX design and design thinking are focussed on research, analysis and testing, you’re immediately setting yourself up for success.
More and more companies are starting to realize that preventing possible usability issues or problems from the outset, is far less expensive than fixing them later with product redesigns or bug amends. After all design changes are far easier to make than development changes – and therefore less expensive.
Benefit 2 Improve ROI
There’s more that comes with a good UX than just increased conversion rates. One of the biggest advantages you can enjoy is improved return on investment (ROI). Forrester wanted to evaluate and justify the value of the UX or a product. In a 2016 report titled “The Six Steps For Justifying Better UX,” they claim that every pound spent on UX design returns £100.
Benefit 3 Rocket SEO rankings
The quality of the user experience is tightly integrated with search engine optimization (SEO). Google strives to deliver the best search satisfaction, and the ranking of your website depends on their policies. Google has started analyzing dwell time (the amount of time users spend reading a page), the success of the user journey, web navigation behavior, and patterns. This means that the more user-friendly and well-designed your site is, the more relevant it will be for Google.
If earlier SEO managers could stuff sites with keywords and links, now they have no chance to misguide the algorithm. Even if you’ve fully optimized your site, it may be shown on the second or third page of search results if it has an unsatisfying UX. Retaining visitors with a great UX is a workable strategy.
Benefit 4 Increase your brand loyalty with UX design
A good user experience goes a long way for any business. It is vital in building trust in your brand, product or service and establishing a longstanding relationship with your target customers. Seamless and enjoyable interactions promote customer activation, which in turn translate into recognition and loyalty of your brand and its products and services.